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![This is called "banner blindness," and shows why publishers and advertisers hate banner ads. People barely even look at them.](https://imageproxy.pixnet.cc/imgproxy?url=https://static5.businessinsider.com/image/4f8436d7eab8ea4d3c000028-590/this-is-called-banner-blindness-and-shows-why-publishers-and-advertisers-hate-banner-ads-people-barely-even-look-at-them.jpg "This is called "banner blindness," and shows why publishers and advertisers hate banner ads. People barely even look at them.")
▲ 從這張範例可以得到一個結果，那就是不論你把網頁廣告放什麼位置，幾乎都不太會有人看。![On Google, the top five listings on the page get the majority of eyeballs. The red lines are the "fold" — the point at which you'd have to scroll down.](https://imageproxy.pixnet.cc/imgproxy?url=https://static7.businessinsider.com/image/4f842f2269beddbb21000007-590/on-google-the-top-five-listings-on-the-page-get-the-majority-of-eyeballs-the-red-lines-are-the-fold--the-point-at-which-youd-have-to-scroll-down.jpg "On Google, the top five listings on the page get the majority of eyeballs. The red lines are the "fold" — the point at which you'd have to scroll down.")
▲ 這是針對 Google 搜尋的研究結果，可以看到使用者的視覺焦點幾乎只集中在前五個搜尋結果。
▲ 這是針對 Facebook 頁面的流覽研究，結果照片好不好看才是最重要的，文字分享的內容反而沒那麼重要。
▲ 這個研究範例也很有趣，你會發現人的視覺焦點其實會被廣告中模特兒的眼神角度所影響。若是廣告中模特兒的眼神有朝著產品，那一般人的視覺焦點也會朝著廣告中的產品看。
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